Remaking Meat: The Next Global Agricultural Revolution
Presented by Bruce Fredrich
Founder and CEO of the Good Food Institute
Industrial animal agriculture is linked to a range of external costs that include climate change, biodiversity loss, antibiotic resistance, and pandemic risk. But meat production is expected
to grow by at least 70 percent globally, mostly in developing countries. One critical solution
to this reality that analogizes to renewable energy and electrification of transport (i.e., a global and market-based solution) is to make meat better—to create the exact same meat experience from plants or to cultivate actual animal meat directly from cells. Some are calling this the next agricultural revolution.
Bruce Fredrich is founder and CEO of the Good Food Institute, a global network of nonprofit organizations, with affiliates in the U.S., India, Israel, Brazil, Singapore, and Europe. GFI works on alternative protein policy, science, and corporate engagement. Fredrich has penned op-eds for the Wall Street Journal, USA Today, and other publications, and has appeared on podcasts including Making Sense (Sam Harris), Ezra Klein, and others. Fredrich 2019 TED talk has been viewed more than 2.3 million times and translated into 30 languages. He graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University, the London School of Economics, and Grinnell College.