Marketing for Scientists Workshop

Most scientists know all too well that they must market themselves. These days, only 15% of new investigators win NSF grants, only 25% of postdocs find permanent jobs in academia, and anti-science sentiments seem to have become mainstream. But the usual education of a scientist does little to teach us about the powerful tools business professionals use to win support for their ideas. Even the word "marketing" is often seen as taboo.

This Marketing for Scientists workshop aims to break the taboos and introduce scientists to the fundamental techniques from the business world that matter most to them, like sales, branding and relationship building. It uses the examples of Steve Jobs, George Lucas, and Barak Obama to show that marketing can be a positive, even healing force. It teaches scientists how to get their ideas across vividly while maintaining their integrity.

Full info: http://www.cpa.caltech.edu/Activities/Kuchner_Nov11