Advertising Rates

[PDF Version]

Full Season (25+ events, Oct.-May)

Full Page$1525 
3/4 Page$1200 
1/2 Page$950 
1/4 Page$625 
1/8 Page$425 
Front Inside Cover (color)$2100 
Back Inside Cover (color)$2000 
Back Outside Cover (color)$2300 

Rate Guidelines

  1. Advertising must be inserted within one contract year to earn multiple insertion rate.
  2. Cancellations must be received in writing by the space reservation closing date.
  3. All advertising is subject to acceptance as to character, layout, text, and design.
  4. A cash discount of 5% will be applied if paid prior to issue date. A 3% service charge will be compounded monthly on any account 60 days delinquent.
  5. Guaranteed positions: 10% premium (except covers).

Closing Dates

Space reservation: Friday, August 2, 2013
Artwork: Friday, August 23, 2013

Mechanical Requirements

Full-page trim (no bleed)4 1/2 inches x 7 1/2 inches
3/4 page (vertical only)4 1/2 inches x 5 1/2 inches
1/2 page horizontal4 1/2 inches x 3 5/8 inches
1/2 page vertical2 1/8 inches x 7 1/2 inches
1/4 page horizontal4 1/2 inches x 1 3/4 inches
1/4 page vertical2 1/8 inches x 3 5/8 inches
1/8 page (horizontal only)2 1/8 inches x 1 11/16 inches


Only print-ready electronic files will be accepted. Finished artwork must be accompanied by a hard copy proof.

Files must be 300 dpi, grayscale (unless otherwise specified) and saved in one of the following formats: Quark (please include links and fonts), TIFF, EPS, or high-resolution PDF.

Send files to

If you have any questions regarding file preparation, please call Roberto San Luis at  626-357-9585.