Advertising Rates

[PDF Version]

Full Season (25+ events, Oct.-May)

Full Page$1750 
3/4 Page$1595 
1/2 Page$1150 
1/4 Page$750 
1/8 Page$525 
Front Inside Cover (color)$2250 
Back Inside Cover (color)$2250 
Back Outside Cover (color)$2450 

Rate Guidelines

  1. Advertising must be inserted within one contract year to earn multiple insertion rate.
  2. Cancellations must be received in writing by the space reservation closing date.
  3. All advertising is subject to acceptance as to character, layout, text, and design.
  4. A cash discount of 5% will be applied if paid prior to issue date. A 3% service charge will be compounded monthly on any account 60 days delinquent.
  5. Guaranteed positions: 10% premium (except covers).

Closing Dates

Space reservation: Friday, August 7, 2017
Artwork: Friday, August 28, 2017

Mechanical Requirements

Full-page trim (no bleed)4 1/2 inches x 7 1/2 inches
3/4 page (vertical only)4 1/2 inches x 5 1/2 inches
1/2 page horizontal4 1/2 inches x 3 5/8 inches
1/2 page vertical2 1/8 inches x 7 1/2 inches
1/4 page horizontal4 1/2 inches x 1 3/4 inches
1/4 page vertical2 1/8 inches x 3 5/8 inches
1/8 page (horizontal only)2 1/8 inches x 1 11/16 inches


  • The preferred format of files submitted is a high resolution PDF with fonts embedded, or high resolution JPG (300-720 dpi).
  • We do not accept ads/artwork created in Microsoft Word.
  • Ads created in InDesign, Quark Xpress, Pagemaker or Publisher should be exported as high resultion PDFs with fonts embedded.
  • Image files (logos, photographs) should be TIFF, EPS or JPEG files (minimum 300 dpi). Any image file created in a word processing program is incmpatible, including files created in MS Word or Excel, as are PowerPoint documents.
  • E-mailed files should be no larger than 4MB. Please name file as it relates to the company placing ad. Please indicate CaltechLive! Program Magazine in your e-mail along with a contact person and phone number.
  • Send files to If you have any questions, please call Cara Stemen at  626-395-3841.